Founded in 2009, BB&T Atlanta Open is the creator and operator of the Longines Masters, a globally recognized and world class series of international showjumping competitions in Paris, New York, and Hong Kong also known as the Grand Slam Indoor of Show Jumping. EEM has established itself as a leading authority in equestrian sports by intersecting gastronomy, fashion, art, music, and entertainment with its elite competitions featuring athletes of the highest level. EEM World seeks to strengthen its position as an innovator in equestrian sport through its live events and development of a robust and proprietary digital platform delivering premium equestrian content worldwide. EEM World’s headquarters are in Ecaussinnes, Belgium with satellite offices in New York, NY (USA) and Hong Kong.  The American Leg of the Longines Masters was recently located from Los Angeles to New York with the inaugural competition taking place at the Nassau Coliseum in April 2018.